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Fujifilm Adjusts Prices in Response to Economic Challenges in Europe

The European market continues to be impacted by geopolitical influences and inflationary challenges.

On Feb. 23, 2024, Fujifilm announced price increases to a range of its hardware products, consumables, and services as the European market continues to be impacted by geopolitical influences and inflationary challenges.

These challenges include an unprecedented increase in labor costs; sharply rising freight and warehousing rates; continuously high energy prices, and increased prices from Fujifilm’s own suppliers.

“Despite our best efforts to absorb the impact of these increases, we can no longer avoid raising the prices of many of our products and services,” said Taku Ueno, SVP, Fujifilm Graphic Communications, Europe.

“The prices will be increased by double digit percentages, the exact amount dependent on the product range, and be effective from 18th March, 2024, with the news communicated directly to customers affected,” added Ueno. “At Fujifilm we remain committed to providing high quality products and services and will continue to work to mitigate any further cost impacts.”

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